CCMA Expands Partnership with NOTABLE LIFE

CCMA Expands Partnership with NOTABLE LIFE 
to Include Total Production of Country Music Week

Country Music Week 2019 expected to be the most experiential and engaging event for industry and fans to date

February 19, 2019 (Toronto, ON) – The Canadian Country Music Association (CCMA) is expanding ts partnership with Notable Life Productions to include all touchpoints of Country Music Week in 2019. Notable Life’s involvement with Country Music Week will increase threefold spanning: linear and non-linear content development, strategy, along with consumer and industry events (experiences and production).

Production of Country Music Week 2019 in Calgary is set to include CCMA Fan Village, Canadian Country Music Hall of Fame, CCMA Gala Dinner & Awards, CCMA Songwriters’ Series, SiriusXM Top of the Country, and more. This newly-developed programming will connect fans with unique engagement opportunities while bringing together industry insiders through collaborative initiatives.

“Our expanded partnership with the Notable Life Media Group is another solid step in our journey to build on the great success of 2018 and set new innovative and integrated business and creative models around high-impact experiences,” said Tracy Martin, President, Canadian Country Music Association. “This partnership will support our 2019 strategy by giving us strong and seamless leadership across all events and experiences during Country Music Week. Notable Life is the perfect partner to help us fully realize the opportunities for our association and media properties in the long term.”

The growing collaboration between Notable Life and the CCMA is set to develop throughout the coming years. Having signed a multi-year partnership as Producer of Record, the opportunity to create long-term programming will undoubtedly further connect country music fans and the industry.

In a joint statement, Claire Adams and Carli Posner, Principals of Notable Life stated, “We are thrilled to expand our partnership with the CCMA. Our shared philosophy and vision with Tracy Martin has formed a dynamic and complementary relationship, setting the stage for strategic development and a premium fan and industry experience during Country Music Week.”

The annual four-day event will take center stage in Calgary, Alberta from September 5-8, culminating in the CCMA Awards Show broadcast on September 8, 2019. Executive producers for the broadcast are Tracy Martin, Claire Adams, and Carli Posner.

Connect with Notable Life and the Canadian Country Music Association for additional updates and news:

CCMA:
Website: ccma.org
Facebook: @ccmaofficial
Twitter: @ccmaofficial
Instagram: @ccmaoffficial

Notable Life:
Website:  notablelife.com
Facebook:  @notablelife
Twitter:  @notableCA
Instagram: @notablelife
#NotableLife


About the Canadian Country Music Association (CCMA):

Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2019 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Radio Starmaker, the Government of Alberta, The City of Calgary and Tourism Calgary.

About Notable Life:
Notable Life is Canada’s premiere brand for driven millennials. It was launched in 2008 to create a digital community where young professionals could connect, share and learn. Notable has since grown into a full service content and media agency that includes local and national content (website, newsletter, social media networks), high impact events and a coveted awards program. The purpose is to inspire this highly-regarded demographic to live a “Notable Life,” spanning all facets of life, including; professional development and personal growth. Divisions of the Notable Life Media Group include creative agency, Convey, wine and spirits experiential agency, iYellow, and production company, Notable Productions.


Media Contacts:
For the Canadian Country Music Association:
Tiffany Astle | tiffany@penelopepr.com | 416.554.7329

For Notable Life:
Dean Harrison | dean@notablelife.com | 416.574.5671