July 16, 2018
NOTABLE LIFE named Producer of Record
NOTABLE LIFE named Producer of Record
for the Canadian Country Music Association (CCMA)
and the 2018 Canadian Country Music Association Awards
2018 CCMA Awards is set to be the most engaging broadcast event for fans to date
July 16, 2018 (Toronto, ON) – Notable Life has officially announced their content partnership with the Canadian Country Music Association (CCMA) as the Producer of Record for the CCMA Awards. Notable Life Productions will be partnering with the Canadian Country Music Association® for the first time, leveraging their unparalleled experience in live production, experiential, social content and high impact brand campaigns.
In an innovative new partnership, Notable will not only produce the live two hour broadcast, marketing and social content, they will also engage their community of content makers and influencers. This network will collaborate with Canadian country artists and the CCMA through premium content and physical experiences in the lead-up to the Awards.
“We’re thrilled to partner with Notable,” said Tracy Martin, President of the Canadian Country Music Association. “Our partnership allows us to recognize a new vision for the CCMA and our awards show, including a fully integrated content strategy that is guaranteed to speak directly to our growing number of country fans in Canada. We have no doubt that Notable is THE production company to execute this new direction, one that we’ve created together to connect with a larger audience than ever before.”
“Notable Life is excited to be partnered with the CCMA and the Canadian country music community to produce this extraordinary live event,” said Claire Adams and Carli Posner, Co-CEOs Notable Life, in a joint statement. “We see an incredible opportunity to deepen the relationship with core fans and a new opportunity to bring casual fans to Canadian country music through Notable Life and the CCMA Awards Show.”
This collaboration between Notable Life and the CCMA will become the foundation of an ongoing list of changes the organization will see through 2018. Not only will it work to connect more people across the country to the CCMA Awards than ever before, it will also deliver much deserved recognition to Canadian country artists across the globe.
The 2018 CCMA Awards will broadcast live from FirstOntario Centre Hamilton, ON on CBC and cbcmusic.ca/ccmas on Sunday, September 9 at 8:00 p.m. EST. Executive producers for the broadcast are Tracy Martin, Claire Adams and Carli Posner.
Stay tuned for more updates on Notable Life and the Canadian Country Music Association Awards!
About Notable Life:
Notable Life is Canada’s premiere brand for driven millennials. It was launched in 2008 to create a digital community where young professionals could connect, share and learn. Notable has since grown into a full service content company that includes local and national content (website, newsletter, social media networks), high impact events and a coveted awards program. The purpose is to inspire this highly-regarded demographic to live a “Notable Life,” spanning all facets of life, including; professional development, personal growth, relationships and health & wellness.
About the Canadian Country Music Association (CCMA):
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2018 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, the Ontario Media Development Corporation, Radio Starmaker Fund, the Government of Ontario, City of Hamilton, Tourism Hamilton and the Hamilton, Halton and Brant Regional Tourism Organization.
For Notable Life:
Publicity & Earned Media Manager, Notable Life
Kirsten@notablelife.com | 705-262-6828
For the Country Music Association:
Tiffany Astle | firstname.lastname@example.org | 416.554.7329