June 27, 2018
CCMA Inks Deal With iHeartRadio Canada
CANADIAN COUNTRY MUSIC ASSOCIATION INKS DEAL WITH
IHEARTRADIO CANADA IN SUPPORT OF COUNTRY MUSIC WEEK
CCMA to announce full details of premiere fan-facing,
iHeartRadio Canada-supported event for Country Music Week later this summer
(Toronto, ON) June 28, 2018 - The Canadian Country Music Association (CCMA) is excited to release details surrounding its newly signed partnership with the #1 Canadian radio streaming service, iHeartRadio Canada. Confirmed by the CCMA’s dedicated sponsorship team (Feldman Entertainment Partnerships), the driving force behind the partnership was the desire to create a unique experiential fan event in Hamilton, ON, as a part of Country Music Week in September 2018.
Blazing the trail for the CCMA and iHeartRadio Canada collaboration is the first-annual CCMA Country Run presented by iHeartRadio. Set to get people up and moving, the interactive 5K event will see country music fans run alongside some of their favourite artists. With live, acoustic performances as its soundtrack, the event will encourage fans to dress up in their wildest country attire while running/walking the trail for a chance to win a long-list of incredible prizes.
Registration is now open via raceroster.com for $40/participant. Registration packages include a free t-shirt that participants can creatively decorate, a refueling breakfast and the unique opportunity to get up close and personal with 2018 CCMA Award nominees just 24 hours before country’s biggest night of music -- the CCMA Awards.
The CCMA thanks iHeartRadio Canada for their ongoing support during the Country Music Week. For more information regarding the Canadian Country Music Association or the CCMA Awards please visit ccma.org.
About the Canadian Country Music Association (CCMA)
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2018 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, the Ontario Media Development Corporation, Radio Starmaker Fund, the Government of Ontario, City of Hamilton, Tourism Hamilton and the Hamilton, Halton and Brant Regional Tourism Organization.
About iHeartRadio Canada
iHeartRadio, a best-in-class customizable digital listening experience and live events brand, is now in Canada through a partnership between Bell Media and iHeartMedia. A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM FM, Canada’s #1 FM station, and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio. In the U.S., iHeartRadio has surpassed 90 million registered users, reaching milestones at a rate faster than Facebook or any other streaming music service. In addition, iHeartRadio’s registered user milestone does not account for the millions of listeners who tune into iHeartRadio’s live radio streams without registering.
For the Canadian Country Music Association:
Tiffany Astle | email@example.com | 416.554.7329
For iHeartRadio Canada:
Natalie Cole | Natalie.Cole@bellmedia.ca | 416.384.2140