(Toronto, ON) March 20, 2018 – The Canadian Country Music Association® (CCMA®) Board of Directors have announced Tracy Martin as President, effective immediately. Martin has been interim in the position since July of last year.
“Under the direction of Tracy, the CCMA is already seeing pivotal changes at organizational and conceptual levels,” said Ted Ellis, Chairman of the CCMA Board of Directors. “Tracy has the respect of her peers, the industry, and the Board. Her extensive background in country music, content and development, marketing and creative, is exceptional, and her ability to push boundaries and challenge the status quo is exactly what the CCMA needs right now. We’re thrilled to have her at the helm.”
“The potential for our association to grow, to be a leader in content and promotion for our format, while honouring its strong legacy, is beyond exciting,” said Martin. “I look forward to working with everyone in the industry to continue to strengthen the value of the CCMA, and Canadian country music, from coast-to-coast and internationally. Thank you to the membership, staff and the Board for entrusting me to lead the CCMA into its next chapter.”
Martin has been serving as Interim President of the CCMA since July of last year, leading the association’s staff and Board through Country Music Week in Saskatoon, and executive producing the 2018 CCMA Awards broadcast. As President, Martin will work alongside the CCMA Board to establish and execute long-range business plans that will see the association evolve with current broadcast and content climates, develop strategic partnerships that elevate likeminded businesses and the CCMA, and evolve CCMA programming year-round.
A Director on the CCMA Board for two years, Martin also managed the CMT Canada and CCMA Awards broadcast relationship for three years. Martin is a media executive with 17 years of experience in marketing, production, TV programming, as well as digital, artist and event management. In her most recent position at Corus Entertainment, she ran the content strategy for the W Network, OWN, Lifetime, Cosmo and Country Music Television, in addition to overseeing the launch of the CMT Music Festival and the production team. Prior to her work at Corus, Martin was head of marketing for MuchMusic and MTV as well as the Vice President of Strategy at Pyramid Productions.
– 30 –
About the Canadian Country Music Association (CCMA)
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2018 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Radio Starmaker Fund, Government of Ontario, City of Hamilton, Tourism Hamilton and the Hamilton, Halton and Brant Regional Tourism Organization.
Sonya Koson | firstname.lastname@example.org | 416-947-1331 x210