Canadian Country Music Association

Hamilton Shines in the Canadian Country Music Awards Spotlight

October 24, 2011

Hamilton Shines in the Canadian Country Music Awards® Spotlight:
Final Ratings Prove Country Music Is Here To Stay

Ratings peak at close to 1,000,000 viewers

Toronto, ON (October 24, 2011) - Last month's broadcast of The Canadian Country Music Awards was another smash-hit for CBC, with the broadcast attracting an average audience of nearly three-quarters of a million viewers. At its peak at 8:34pm, the two-hour broadcast pulled in almost one million viewers and more than 3.1 million Canadians watched some part of the two-hour show, which was broadcast from Copps Coliseum in Hamilton, Ontario.

"These results certainly demonstrate that Canadian country music fans are alive and well in Canada," said Jim Cressman, Chair of the CCMA's Television Committee.  "As a team we continue to exceed our ratings targets, making us a leader in broadcast award show programming. It wouldn't be possible for us to reach these outstanding results without the diligent work of our incredible team. A big thanks goes out to the artists, labels, managers, CBC, CMT and the Corkscrew creative team for creating a collection of compelling moments in the show."

The two-hour broadcast, which concluded Country Music Week® Hamilton, was jam-packed with performances by the country's best. Multiple-award winner Johnny Reid kicked off the show with "Let's Go Higher" and it was clear from aerial acrobats that the night had nowhere to go but up. Also performing during the broadcast were internationally acclaimed Ronnie Dunn and Luke Bryan, three-time award winner Dean Brody and a heaping handful of some of Canada's most talented country artists - George Canyon, Gord Bamford , Paul Brandt, Terri Clark, Doc Walker, Emerson Drive, One More Girl and Tara Oram and The Jim Cuddy Band with FACTOR sponsored guests, The Heartbroken.

The 2011 Canadian Country Music Awards show was produced by Corkscrew Media in association with CBC, CMT and the Canadian Country Music Association (CCMA®). This year's broadcast along with country Music Week Hamilton, was supported by FACTOR for which we acknowledge the financial support of the Government of Canada through the Department of Canadian Heritage (Canada Music Fund) and of Canada's Private Radio Broadcasters.

Country Music Week 2012 is happening in Saskatoon, SK from September 6-9. For more information, please visit www.ccma.org.

About the Canadian Country Music Association® (CCMA)

Established in 1976, the CCMA is committed to ensuring the growth of Canadian country music through education, communication, information, promotion and recognition. Core to the organization's efforts is Country Music Week - an annual event that heightens awareness and increases exposure for Canada's country artists. A culmination of Country Music Week, the Canadian Country Music Awards were inaugurated in 1982 and continue to celebrate the music and artists that represent Canada's unique culture.

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Media Contact: Tiffany Astle | tiffany@penelopepr.com | 416.554.7329

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