Saskatoon, Saskatchewan has been selected to host Country Music Week and the Canadian Country Music Association Awards in 2012. This will mark the first time that Saskatoon has ever hosted country music's biggest week in Canada.

The official announcement was made on October 25, 2010 in Saskatoon by the Executive Director of the CCMA, Don Green, who spoke highly of the city's successful bid. "We are very excited to be going to Saskatoon in 2012 for the first time to celebrate the CCMA's 36^th Anniversary," said Green. "We were very impressed with Saskatoon's solid and comprehensive bid package. It will be an unforgettable event for both industry and fans alike."

Vic Dubois, General Manager of Saskatoon Media Group and Chair of the Host Committee is extremely pleased that both of Canada's premier country events are finally coming to Saskatoon and after a successful hosting of the JUNOs in 2007, the city is thrilled to showcase its abundant country talent. "I am honoured to be Chair of the Host Committee for this event and look forward to preparing for September, 2012," said Dubois.

The Canadian Country Music Association further announced that PotashCorp will be title sponsor of Country Music Week. "At PotashCorp, we believe in supporting events that bring people together in our communities - and Country Music Week is a natural fit," said PotashCorp President and Chief Executive Officer Bill Doyle. "It sounds like a country song, but we see this as a week about good friends and good times and we are excited to help host the party."

Saskatoon's excellent track record of hosting national events; combined with its strong volunteer base, along with the huge popularity of country music in Saskatchewan, will ensure that Country Music Week and the 2012 CCMA Awards are a huge success. In turn, these two events will directly benefit the economy of Saskatoon with its occupation of approximately 1,600 hotel nights and historical economic impact of $5-7 million dollars.

Country Music Week Saskatoon will be held September 6-9, 2012 with the Canadian Countty Music Awards being held on Sunday, September 9. Before heading to the prairies, the CCMA invites everyone to join them in Hamilton, Ontario for Country Music Week 2011, September 8-11. Stay tuned for updates on the planning of Country Music Week 2012 in Saskatoon, Saskatchewan!